“No matter where you are in your journey of figuring out your gender or your sexuality - and no matter how you identify - you are welcome here.” Kaitlyn Mahoney, owner of Under the Umbrella, never imagined she would open a bookstore, let alone the first queer-specific bookstore in the country. But when no one else stepped up to fill a void she knew existed, she decided to do it herself. “Somebody should open a queer bookstore… obviously there is a need. Nobody did. So, I did.”

“One of our core values is supporting and sustaining local artisan makers. The art and the things you purchase are like the sweet and savory parts of your home and life - accents that are more special,” Ashley Collett reflected as she sat across from Nicole Choules. The two, who co-founded Salt and Honey, are business partners and friends—or as they refer to one another, “work wives.”

“I’ve always loved small treasures—those little things that bring joy into our lives. Owning a store where I can curate and share those special finds with others has been a dream of mine since I was thirteen.” 

“We’re embracing our roots and providing something different, something special.” Jennifer Rugg, the manager of Golden Braid Books, emphasized how she and the current owner, Pamela Brown, are fully committed to restoring the store’s original intent: a spiritual haven filled with unique products.