“We want to be everyone’s friend. If you make stuff, we want to see it, support it, and tell you how you can do this too.” That is the heart of Atelier, a small, thoughtfully curated shop on Pierpont Avenue in downtown Salt Lake City, run by best friends Malinda Fisher and Olivia Henrie.

“A Genie’s Dream is all about unleashing your imagination and igniting the spark within,” Allison Gondoli says, her voice warm with enthusiasm. For this Salt Lake City native, her boutique is not just a shop, it is a manifestation of her philosophy on life, creativity, and connection. Allison always dreamed of creating a space where people could nurture their well-being while exploring the magic of self-expression. In 2024, she brought that dream to life by opening A Genie’s Dream in the heart of Salt Lake.

“One of our core values is supporting and sustaining local artisan makers. The art and the things you purchase are like the sweet and savory parts of your home and life - accents that are more special,” Ashley Collett reflected as she sat across from Nicole Choules. The two, who co-founded Salt and Honey, are business partners and friends—or as they refer to one another, “work wives.”

“I didn’t set out to start a business; it just kind of happened,” Michelle Czarka admitted as she reflected on the unexpected journey that led her to open Pantry Products. “But once I saw the joy it brought to people, I knew I was onto something.” Whether shopping for a gift or treating yourself, stepping into Pantry Products is like stepping into Michelle’s world - a world where everything is made in the shop’s kitchen.

“If I did it right, it should feel like home.” This simple yet profound statement from Mary Lindsey captures the essence of Everything Utah, the expansive yet charming boutique she owns in Salt Lake City. Mary’s journey to opening this business is as rich and varied as the products she offers, each carefully selected to represent the many facets of Utah.