"So, tea is my happy place, admits Ripple Desai, owner of Tandoori Taqueria in the Maven District. Every time you walk into my parents' home, my dad asks, 'Do you want tea?' And tea in our house is a cup of hot Indian chai.

“Creating a safe, inclusive space has always been my top priority. I want everyone who walks through our doors to feel they belong here,” shared Alia Mathias, founder of Wicked West Nails.

“We wanted to create a brand that felt approachable,” Britney recalls. Sarah Duke and Britney Beardmore first met in Utah in 2010, drawn together by a shared love for adventure. Sarah, originally from Illinois, and Britney, from Texas, connected over skiing, hiking, and rock climbing before forging a business partnership that would blend their expertise and passions into something extraordinary.

“I started showing interest in art when I was pretty young.” Stephanie Hillman, the founder of Art Haus in Salt Lake City, has been immersed in the world of art since childhood. After moving from California to Utah at the age of seven, she began taking art classes in third grade and continued her artistic education through high school.

“This is my first interview ever,” Molly Mullane laughs, admitting her slight trepidation at sharing her story. As the owner of two Club Pilates studios in the Salt Lake City area, Molly’s journey from a small farm town in Indiana to becoming a fitness business owner is both inspiring and relatable.

“I’ve always believed that taste has the power to transport us back to special times in our lives. When I lived in Taiwan and Hong Kong, I became deeply attached to the food, especially dumplings, and that craving stayed with me.”

“Jewelry is so much more than an adornment; it’s about sentimentality, connection, and the stories it carries,” shared Stacey Foster, owner of Mineral and Matter.

“We want every woman who walks through our doors to feel like an absolute queen,” Marley McKenna says with a warm smile. Her voice is as confident as her vision for Revive Boutique, a place that has redefined the shopping experience in Salt Lake City. From its beginnings in 2020 during the height of the pandemic to its relocation in the vibrant Central 9th district in May 2024, Marley’s passion for accessible, high-quality fashion has made Revive a standout destination for locals and tourists alike.

“I thought it was every girl’s dream to open a bookstore,” Courtney Stookey, owner of Lovebound Library, recalls with a smile. Moving from Washington State to Utah at the age of thirteen, she always harbored a passion for books. Yet, it was not until the pandemic that she discovered romance novels, realizing they offered a mix of escape, emotional depth, and even comfort.

“I wanted Annata to feel like a place where anyone can come in and find something without any judgment,” shares Nicole Jensen, the visionary behind Annata Collective, a thoughtfully curated vintage shop in Salt Lake City’s Central City neighborhood. On sunny days, Nicole bikes to work with her loyal dog in tow - a touch her customers love and remember.

“A Genie’s Dream is all about unleashing your imagination and igniting the spark within,” Allison Gondoli says, her voice warm with enthusiasm. For this Salt Lake City native, her boutique is not just a shop, it is a manifestation of her philosophy on life, creativity, and connection. Allison always dreamed of creating a space where people could nurture their well-being while exploring the magic of self-expression. In 2024, she brought that dream to life by opening A Genie’s Dream in the heart of Salt Lake.

“I’m a preservationist of history. Every piece here has a story.” Capital City Antique Mall, a cornerstone of Salt Lake’s antique scene since its opening during the summer of 1999, is more than just a store to Ralene Barton; it is a living museum. Ralene, the shop’s third owner, has been part of the store’s journey since she became a dealer in 2011.

“I never thought I’d come back to Salt Lake, but life has its twists and turns.” Romina Rasmussen had traveled the world, living in Los Angeles, Washington D.C., Taipei, Hong Kong, Miami, and New York City. In 2003, however, life brought her back to her hometown of Salt Lake City. What began as an unexpected detour turned into the foundation of a long and successful career as one of the city’s most revered pastry chefs.

“I was born with a paintbrush in my hand, right out of my mom's belly.” Marla Hart’s artistic journey to the opening of Art Heart began early, infused with the rich colors of her Mexican, Italian, and Indigenous heritage.

“The best part of being here is knowing we’re building something lasting,” shared Anne Holman, current owner of The King’s English Bookshop. “It is a space where people can browse, connect, and discover. Bookstores like ours help us all see the world a bit more clearly.”

“I wanted Mochi Kids to be more than just a store. It’s a way to connect with families, to celebrate culture, and to give back to the community that supports us,” shares Amanda Stewart, the founder of Mochi Kids.

“Every day, I feel that life is a gift, and working at RubySnap has given me the opportunity to connect with incredible people from all over the world,” says Michelle Brockman, the store manager.

“I knew I had to come home. Salt Lake City is where my roots are, and it’s where I wanted to build something of my own.” Therese Martin, owner of Carlucci’s Bakery, has spent the last twenty-three years creating a beloved neighborhood spot in Salt Lake.

“When I was a baby, Tinker used to sleep with me in the crib. He lived to be twenty-two years old.” Lisa, originally from Las Vegas, was inspired by Japanese cat cafés and named her own shop, Tinker's Cat Café, after her beloved cat.

“I got my first plant when I was around seven years old - a Spider plant. I had it for years.” Bridget Bauer, owner of Beyond the Leaf, Inc, fondly recalls the beginning of her lifelong passion for greenery. Born in Wyoming and raised in the Sugar House neighborhood of Utah, Bridget was always surrounded by plants, both inside and out. Though she dabbled in flowering varieties, her true love was for plants with unique, leafy patterns.